#DeckTheFeed

While working on the Dunkin account, I started playing with using emojis within the twitter character account to create images. As we approached the holiday season, I realized this emoji art was a great way to bring joy to people's social feeds and #DeckTheFeed was born. We launched the contest with our own emoji art and encourage people to share their own for a chance to win some DD goodies, right in time for the Holidays.

The contest was a huge success. We had hundreds of entries from people creating their own emoji art within twitter (some successful and sometimes not... it is an art form after all) and people creating emoji images in third party apps.