Yep, that’s me.

I'm Emma and I'm a hybrid creative living in the Atlanta area.

While I lean art director, I can also write, shoot, edit, and more; which is how I ended up in the social and digital space. It’s fast-paced, ever-evolving, and requires absurd amounts of ideas. I get to bring ideas to life every day and see the results live. There is nothing more gratifying than watching the tiktok you just posted, which you are so proud of, resonate with your audience, and be enjoyed by thousands of people.

My favorite kind of social is when a brand seamlessly marries with a trend. It’s social-first but still provides value for your audience whether your goal is entertainment or education. Those are the best ones.

When I’m not doom-scrolling and consuming all things pop culture, you’ll likely find me making something. At Christmas, I’ll be up-to-my-eyeballs in glitter making personalized ornaments for my Etsy store. The rest of the year, I’ll be making hair accessories. When my daughter was born, I hated all the bow options in the store, so I made my own; which quickly evolved into hairbands, scrunchies, and clips. Is there a third side-hustle brewing? Maybe? Probably. Some people would say I thrive in the chaos and they would probably be right. JK, they’re absolutely right.