Is pool care sexy? Not really. Can it be with the right creative? Jury’s still out, but it’s a solid maybe.

Leslie’s came to us in 2022 and needed help with their socials. We revamped their entire approach to social and had major success with growth, engagement and impressions. The most amazing part? We did that while keeping their desire to be the leader in expertise. We easily could have improved their channel with 24/7 pool fun, but we did it with content about heaters and chemicals. OK, we definitely threw in some pool lifestyle content because shockingly, it did well. Despite the seasonality of their business (who knew people didn’t want to see pool content october-april when everything is closed?), we managed to increase followers, impressions and engagement through the 2023 off season.

Highlights:

• increased total following from 62.2K to 73K (+17%)

• earned 104,096 engagements (not including views)

• earned 3,709,497 impressions IDK about you but that feels pretty sexy to me.

A lot of these awesome pieces are carousels so use those arrows for the full experience!