A bunch of Hocus Pocus

2021 was the second year we partnered with Hocus Pocus to launch the Sanderson Sister’s Shakes. Each sister had their own shake and each had a unique flavor profile. We created organic teaser content and an optimized ad campaign that ran across Facebook and Instagram. We repurposed some of the content on our organic social channels to further generate conversation. I was responsible for the concepts, directing the shoot, and post production. We did receive some additional design help on the more complex edits.