Do you like pina coladas? I sure do!

Which is why I was especially excited to jump into the world of Daily’s Cocktails. They had just begun a refresh of their social channels, taking them from graphic ads to a mix of photography and video. The goal was to inject color, fun and a whole lot of main character energy. Our stylistic shifts also allowed the brand to join more relevant conversations and activate on trends which helped grow our reach.

Highlights include:
Creating the most successful owned IG video the brand has posted to date, Candy Corn Layered Slushie. Coming in at a (whopping for a small brand) 179k views on IG, it also performed well above average on FB with 344k views.

Multiple videos sitting at over 1M views on FB. With only 423k followers there, our content shifts clearly resonated.