Are Crunchies awesome? Crunch yeah!

It’s a classic case of give the people what they want. They LOVE crunchies, so we gave them a new way to enjoy. We launched our new Crunchies products through pre-roll, print, merch, and social. Our social strategy included a teaser and launch post, organic and paid ads, and a retargeting campaign.

We even released limited-edition crunchies cereal.